Last updated : November 09, 2017 12:51 pm
Leisure, Personal & Fashion Accessories – Specialty Store; Project: Nike; Merit : Nike India Pvt Ltd
A façade enhanced the character of its tricky concrete structure which was further accentuated with a video wall. Wood slats (inspired by bleachers) used strategically for enhancing design aesthetics on the exterior and highlighting appropriate spaces in the interior, make a strong statement that compliments Nike’s unique visual merchandising ethos. The use of warmer, richer and more sport authentic materials: gym bleachers, stadium lights, ceramic wall tiles from gymnasiums, locker rooms and raw brick backdrops create a strong connect between sport and Nike’s consumer.