VM&RD Retail Design Awards 2018: Aerocity Central

Department Store; Project : Aerocity Central; Winner : Central – Future Lifestyle fashion ltd

The store offers over 125,000 sqft of high definition shopping experience across categories such as ladies western wear, ethnic wear, men’s wear, denims , sportswear, cosmetics, watches, footwear, handbags and lingerie. The store design is based on our HIGH DEFINITION concept which revolves around celebrating brands and categories in its edgy avatar.

Some of the key features include a statement 3D brand wall, a custom-made red piano, 50 feet high columns cladded with golden metal sheets, installations of repurposed motorbike parts, high end digital screens,  plush seating areas, bigger fitting rooms and footwear section etc. Dynamic design and visual merchandising elements have been used extensively and seamlessly across store thereby delivering an evolved, dynamic and unique Theatrical shopping experience.  

Shopbuild main contractor : AK Interiors and Apex Interiors

Store design : Blocher & Blocher Partners and Black Jack

Fixtures : Suntop

Lighting : Asian Retails Light

Mannequins : Clone Mannequins and Light Creations

In-store signages and graphics and props : HG Brand Retail Solutions

Storefront signage : Hindustan Signages

Digital screens : Innovate

Props : JMD Enterprises