Last updated : April 13, 2018 1:36 pm
Service Retail; Project : Coats Experience Center by Madura Coats; Merit : Four Dimensions Retail Design India Pvt Ltd
The store design palette in terms of forms and materials are modern and minimalistic infused with the cultural elements. A combination of stylized metal forms with wooden fillings form the environment shell. Soft elements from the products developed by coats, like spools and threads, are used to add style embellishments in the environment. Actual materials manufactured by the brand are presented in stylized installations to draw attention and present possibilities. Brand speak statements are presented with emotive statements across different categories. Digital intervention playing curated content in strategically placed screens adds dynamic storytelling to the experience center.
Shopbuild main contractor : Delta
Lighting : Gardler
Fixtures : Space Design Furniture & Fixture Pvt Ltd