VM&RD Retail Design Awards 2018: Foursight

Best VM Installation; Project : Foursight; Merit : Design Radiance Pvt Ltd

Right from the offbeat display aisles to the rugged and worn-out finish of the fixtures to quirky graphics on the walls to stimulating lighting, it’s all about customer experience. The boutique eye-store, Foursight have been designed in Industrial look which principally embroils un plastered bricks, rust stained metal structures, worn-out floors and concrete. he main display counters were custom made with iron frames and glass display.  The shelves below the main counters display the allied products placed on fabric cladded roll-out counters. The displays on the side walls are also done aesthetically with frame structures, basic wooden panels and vintage looking wooden storage shelves below them.  he aisles have clustered hanging filaments pendants carrying the vintage feel while  the artwork of this wall was done over an acid treated metal sheet and was custom made by renowned graffiti artist.

Different shaped color full artworks of different vision brands are placed on the wall with terracotta tiles to give a lively look while The focal point of the store is the metal frame at the back equivalent to the width of the store cut in the shape of spectacle followed by the distressed brick wall with the store name in    metallic bold router-cut letters.