VM&RD Retail Design Awards 2018: Gachibowli Central

Department Store; Project : Gachibowli Central; Merit : Central – Future Lifestyle fashion ltd

Gachibowli Central, spread over 100,000 sq ft, is the 3rd central store in Hyderabad and is designed based on a theme - "THE FLOW" which represents a fluidic, seamless and inviting shopping experience while binding all fashion categories together.

The store design glorifies the double ceiling heights on the youth floor with play of suspended metal structures, highly vibrant lights and graphics. The colorful scaffolding element adds to the eclectic look combined with installations of repurposed motorbike parts. Exquisite marble flooring pair up with plush wall papers and elegant decor light provides a luxe ambience in men’s and ladies categories. Statement showstopper fixtures with barely-there thread curtains and sharp and glossy tinted mirrors add to the sophistication of fashion accessories section. The signature red piano paired with a specially-made red Victorian chandelier that adds the glam touch at the entrance of the store. 

Shopbuild main contractor : Raghbir Interiors

Store Design : Tangent Design and Black Jack

Fixtures : Suntop

Lighting : Asian Retails Light

Mannequins : Clone Mannequins

Props : Veerasham Enterprises

Music / AV : Bose Corporation

Digital screens : Innovate