VM&RD Retail Design Awards 2018: Pantaloons Winter Window Display

Best Window Display – Products & Collections; Project : Pantaloons Winter Window Display; Merit : Pantaloons – Aditya Birla Fashion & Retail Ltd

Snow-capped landscapes, frosty shades of greys and blues, apt play of depths and stylish mannequins with quirky masks make winter window display of Pantaloons stand out.

The backdrop made of printed vinyl catches attention with its 3D graphical layers and transports customers into the world of glaciers and snow caped mountains. Ice berg-like structures spread across the window add to the overall mood. Semi opaque frosting on the glass facia compliments the scenario while bear and fox masks on the mannequins made out of paper play the real role. Special attention was given to the details to achieve consistency across all applicable stores. 3D masks completed the windows.

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