Last updated : April 16, 2018 5:31 pm
Best In-store Visual Merchandising; Project : Simon Carter; Merit : Four Dimensions Retail Design India Pvt Ltd and Aditya Birla Fashion & Retail Ltd
The book wall installation captures the design process of a collection with Simon’s sketches mounted neatly on a metal frame. This forms an interesting backdrop for all the projections like Simon’s favourite movies, fashion shows and sometimes even a motion picture about the streets of London. VM also comprises of some quirky whimsical characters that support to highlight some products like the rabbit (inspired from Alice in wonderland) with the shoe, the magazine wrapped dress forms, the flying birds that light up the cash desk and the dog shelf talker that can even wag its tail. Much to the amazement of the customers, they also find themselves admiring a café table and chair turned upside down on the ceiling of the trial room portraying an English breakfast (in graphics) served and waiting to be savoured.