Last updated : April 16, 2018 5:13 pm
Best In-store Visual Merchandising; Project : Tulips; Winner : Four Dimensions Retail Design India Pvt Ltd
Almost all the graphics at the Tulips store are completely hand done using different Indian textile art forms of needle and thread and weaving. The store reception cum payment service desk, designed like a luxury hotel’s desk, features a brand history gallery and an exquisite hand-crafted applique thread work backdrop that helps customers feel reassured of the specialized skill in textile crafts that the brand is known for. Breakpoints between different categories, based on textiles from different parts of India, graphically present different Indian textile craftsmanship styles offered by Tulips using thread and needle art. Inspirational quotes and callouts are also created using embroidery across the store especially around the design studio in the middle of the store.
The entrance lobby features a brand history gallery and an exquisite hand-crafted applique thread work backdrop that helps customers feel reassured of the specialized skill in textile crafts that the brand is known for. Breakpoints between different categories, based on textiles from different parts of India, graphically present different Indian textile craftsmanship styles offered by Tulips using thread and needle art.