Last updated : May 31, 2018 4:58 pm
W’s new window scheme to promote its range of merchandise, The Inseparables, uses an open window to give visual access to in-store VM, which includes LED-lit boxes and other communication
To begin with, a partially open window gives a glimpse of in-store merchandising, which comprises use of LED-lit life-size boxes. Further inside the store, creatives have been used to magnify the essence with the trend highlighted through the focal point of the store. The in-store display also uses different temperatures of lights to emphasize on the latest
Execution:
Fictive Clan
The Marketeers