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Made to measure

By Satarupa Chakraborty | November 03, 2017

Linen Club’s latest window executed at 60 stores featuring the tailoring tools is intended to showcase the stages of tailoring – measuring, cutting and sewing etc.

All of the Linen club EBOs have custom tailoring facilities and there are individual differences at every stage of tailoring. Revolving around this brand perspective, Made to Order is an initiative towards providing good customer service by tailoring quality, which further trickled into the window idea.

Akshata U, Head Visual Merchandiser, Linen Club told Retail4growth, “The Main concept while designing the window was to keep it clean and on point , not to have too many elements still the look is  balanced this conveys in a way that it connects to customer very easily. All the elements used are directly depicting about  perfection in tailoring.Once design was finalized with the materials, the mock set up was done at the vendor’s place and worked on the composition.  Later the high production was done for all 60 stores. The window used materials like wood , acrylic , cotton thread , canvas etc. It was executed by Bangalore-based Mudraa Creative.

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