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Nicobar opens at Chankyapuri in the Capital

By Rita G Chauhan | February 07, 2018

The new outlet is the ninth store from the house of Nicobar and unlike other stores, it has integrated first-ever in-store café in the partnership with Caara.

A new Nicobar outlet has opened at Chankyapuri, Delhi and retail4growth.com team takes a look from inside. Like other stores Nicobar’s newest store has also embodied everything that will enhance the in-store experience all the way. The brand’s flagship store has plenty to offer in terms of an easy tropical vibe in the interiors, mood, and lighting. Its white textured space is prepared with crafted Indian tropical elements to make it a modern tropical island oasis for city residents who always look for exciting wares for homes, wardrobes and travels. Its courtyard area is surrounded by distinct offerings including brass elements, warm woody blends, cane weaves, kadappa stone and lots more. 

Spreads across 3,300 sq ft at the second floor of the Chanakya mall is an apt spot for Nicobar as its French windows all along the louvered facade open up much like that of a tropical verandah, transporting straight to the seaside. This new store holds everything that a brand need to offer for a sensorial experience and cultural immersion for its visitors. 

From the launch of Nicobar’s first store in Mumbai in March 2016 to its ninth outlet in Chankyapuri, Nicobar embodies a modern Indian way of living, dressing, and looking at the world. The store is for modern consumers who are moving away from quick and compulsive purchases and believe in thoughtful acquisitions rather than impulsive purchases. 

What makes the outlet more special is first-ever in-store café opened in collaboration with CAARA, which is known for go-to fine-dining catering services. With a grand base kitchen, a dining space has also been integrated into its design.  Currently Nicobar has stores in Mumbai, Delhi, Bangalore, Jodhpur, Chennai, Hyderabad and Goa along with an online presence on nicobar.com.

 

 

 

 

 

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