Friday, March 29, 2024

Advertisement

Surreal Design Studio creates fun engagements at malls

By Pray Jani | June 07, 2019

Unique mall installations themed around Universal Studio’s classic hits offered shoppers a fun filled experience at some of India’s finest malls.

This summer, leading retail decor agency Surreal Design Studio created engaging consumer experiences through the use of larger than life retail decor at some of India’s finest malls. 

Surreal DesignThe idea was to convert malls into a destination that offered something more than shopping, by combining interactivity and engagement through visually enticing decor. Malls such as Phoenix Marketcity malls pan India, Palladium Mall in Mumbai and Chennai, Lulu International Mall in Kochi and R-city Mall Mumbai leveraged Surreal Design Studio’s expertise in outdoor decor to garner greater footfalls and create stickiness. 

Surreal designThese interactive installations by Surreal Design Studio created excitement for mall goers across age groups. Shoppers were seen capturing their memories through selfies, participating in games, winning prizes or simply indulging in recreational activities.

Surreal designPhoenix Marketcity Mall Bengaluru had a thematic display of Universal Studio brands such as Jurassic World, Shrek, Madagascar and the Minions.

Lulu International Mall created the ‘Summer of Happiness’ campaign which also coincided with their tag line of ‘Spreading Happiness’.

Read the full story in the June issue of VM&RD magazine.

Similar News

Footfall up 50%: Santa gets bells ringing for malls, retailers

DLF's Mall of India in Noida saw 220,000 people walking in over the weekend

Iconic takes on a new vibe this summer

Iconic’s latest window display across its stores celebrates sunshine season with interesting use of props and all the warm summery colours.

KORUM Mall bags 2 awards for its ‘Summer Champs 2017’ campaign

Over the last 8 years, the mall has won 54 international, national and regional awards and accolades for its inspiring marketing promotions, campaigns, architecture, operation, safety standards for customer and so on.

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement