True blue, cool action windows

Van Heusen’s new campaign Aero Denims packs a punch, conveying everything  that the product line stands for. The window campaign promote its ultra light , super stretch denims, which is in continuation of its last denim window themed around engineered denims. 

The window campaign has been rolled out pan India across 350 stores, featuring these in-air, action mannequins. The swirl at the back depicts the air in motion, while the blue neon play brings alive the denim lab and futuristic vibe.

The window campaign has been extended to the marketing campaign titled, ‘Move in the New Blue’.