Last updated : June 20, 2019 2:47 pm
Rishabh Oswal, Executive Director, Monte Carlo, on the brand’s expansion plan, how they fine-tune their retail experience and their exploration of omnichannel possibilities.
What kind of scaling plans do you have in terms of number of stores and locations?
We are currently at 240 EBOs and more than 2500 MBOs. We have recently started our SIS operation as well. We would continue to add 15-20 EBOs every
Can you tell us about your initiatives taken lately to enhance the retail experience?
We changed our brand logo about a year back followed by our retail ID revamp soon after. We opened our first store under the renovated ID at Delhi’s Rajouri Garden. We took a 180 degree change approach with the new ID and it turned out to be an experimental store. About a year back, we found our standardized ID with Delhi-based Tod Design Pvt ltd.
Read the full interview in the June 2019 issue of VM&RD.