As Indian homes evolve, so do the ways consumers discover and shop for kitchens and home solutions. Going beyond the products, today’s consumers want guidance, clarity, and a space where they can visualise what’s best for their homes. Häfele, a global leader in interior solutions,  has been responding to this shift by rethinking how retail should function. The brand has recently opened a 10,000 sq. ft. flagship design centre in Gurugram, which underlines the brand’s focus on customer experience-led retail spaces.  

In an in-depth conversation with Retail4Growth, Nilesh Dave, Executive Director of Häfele South Asia, shares insights into the company’s measured retail expansion and long-term strategy.  

Growing Through Experience-Led Centres 

Häfele’s retail journey began with design centres, and its expansion has followed a deliberate rhythm. “Almost every year, we have added one new design centre”, says Nilesh. “We have a total of nine experience centres across the country. When we set up our first design centre in India, the idea was not just to let customers see and touch the products, but also to guide them on how to use their space more effectively. Things like ergonomics, movement inside the kitchen, and everyday convenience play a big role in how a home functions,” Nilesh shares.  

Looking ahead, the brand plans to open four to five new design centre over the next five years. Nilesh explains, “The decision on each location is taken based on market performance, regional priorities, and how consumer demand is evolving.” However, the focus currently is on Tier-1 cities where larger spaces allow the brand to showcase integrated kitchens, appliances, lighting, and fittings under one roof. 

Franchise-led Growth In Tier 2 and Tier 3 cities 

Beyond metros, Häfele follows a franchise-driven expansion model. With over 200 franchise stores across India, the brand adapts to different market sizes and consumer needs. These formats range from 2,000 to 6,000 sq. ft., including compact design studios, standalone lighting showrooms, and smaller appliance-focused spaces. 

According to Nilesh, “Local partners understand the customer better and can respond more effectively to regional preferences,” he says.  

Human Interaction Still Matters 

While technology is transforming retail globally, Häfele believes that kitchen and home solutions demand a more hands-on approach. These purchases involve technical planning, from plumbing and electrical layouts to ergonomics and design integration. 

At present, the brand is not heavily investing in VR-led or self-service showroom formats. Past experiments done by them have shown that customers still prefer expert assistance, especially when making long-term decisions for their homes. 

Looking ahead, Nilesh sees potential for AI-led experiences in the next three to five years, as both technology and consumer comfort evolve. Future showrooms may include VR zones where customers can visualise multiple kitchen layouts without physical displays.