With 240 EBOs and more than 2500 active MBOs, Monte Carlo is one of those regional brands who have not only ensured a robust national presence, but are also looking at dishing out a new-age retail experience. Retail4Growth speaks to Rishabh Oswal, Executive Director, Monte Carlo, on the brand’s expansion plan, how they fine-tune their retail experience and their exploration of omni-channel possibilities.

What kind of scaling plans do you have in terms of number of stores and locations?

We are currently at 240 EBOs and more than 2500 MBOs. We have recently started our SIS operation as well. We would continue to add 15-20 EBOs every year. In terms of locations, we will focus our scaling across southern and western parts of the country.

Can you tell us about your initiatives taken lately to enhance the retail experience?

We changed our brand logo about a year back followed by our retail ID revamp soon after. We opened our first store under the renovated ID at Delhi’s Rajouri Garden. We took a 180 degree change approach with the new ID and it turned out to be an experimental store. About a year back, we found our standardized ID with Delhi-based Tod Design Pvt ltd.

Read the full interview in the June 2019 issue of VM&RD.