Last updated : February 13, 2020 11:00 am
The partnership with Myntra is set to enhance brand’s reach nationally, especially in tier 2 and 3 cities and towns across the country, where the company has a strong presence.
The brand, which targets youth and kids, offers a wide range of shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps and belts.
The actor said that the brand is an extension of his personality and brings with it the attitude of self-expression, in street style. "This attitude is now entrenched in a majority of the country’s youth,” he added.
Amar Nagaram, Head, Myntra, said, “Films have come a long way in guiding our sense of fashion and continues to influence style. Celebrities play an important role as fashion idols, both on and off-screen and their massive fan-following often helps shape the market.”
Myntra sells other celebrity-led brands including The Humble Co by Mahesh Babu, Wrogn by cricketer Virat Kohli, HRX by Hrithik Roshan and House of Pataudi by Saif Ali Khan.