Last updated : December 11, 2017 10:06 am
Adidas Originals, slated to add one more store at Delhi’s Promenade Mall, will bring Hyper Reality Experience as part of the brand’s constant trials with technology for activations and shopper engagements.
Advancing further from AR and VR technology, the Hyper Reality Experience will allow customers to experience real world with some amount of animation. Adidas, as a brand, has already shown its interest in technology by using augmented reality and virtual reality for their brand activations at malls and corporate parks. These activations have gone beyond showcasing the merchandise but promoted the brand’s belief as a future-ready and youth-oriented brand.