Sportswear major Adidas is planning to incorporate its"œHomecourt"retail design in most of the key stores across India adding 10-12 stores every year.
Neelabh Maitreya, Senior Manager – Store Development, Adidas India, shared, “We are committed to the growth of the brand in the country by bringing to India some of the most innovative products in our global retail concepts namely Homecourt and Neighbourhood stores. We opened our first Homecourt and Neighborhood stores in Bangalore, and have been gradually ramping up across key locations in the country. Our aim is to enhance consumer experience tremendously by offering premium products in these store formats. While we continue to increase our number of Homecourts across the country, we will also strengthen the retail channels such as our franchise network, along with departmental, MBO and distribution in coming years.” Adidas is also coming up with a 7000 sq ft store at Express mall, Chennai early next year.