Last updated : June 01, 2018 10:52 am
Alcis Sports has inked an agreement with FIFA for manufacturing, sales and distribution of FIFA World Cup Russia 2018 licensed apparel merchandise in India.
Alcis Sports has lined up a comprehensive range of over550 articles that will be exclusively available on Flipkart. The exclusive merchandise that will be available on Flipkart includes popular apparel categories such as T-Shirts, Polo T-shirts, Shorts, Track pants, and Tracksuits. "Football has always been popular among fans in our country and it got a further boost when we hosted the U-17 World Cup in India. With the Russia World Cup just a matter of few days away, it is the right time to introduce these products to these fans. Ours is a young and youthful brand and with our audience being online, this medium is a very important channel for us. And for that
The licensed apparel range also incorporates country-specific merchandise such as Brazil, Germany, England, Spain, Portugal, France, Uruguay, Belgium and Sweden.
Anuj Batra, President, Alcis Sports said, “The mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity for us at Alcis Sports to showcase our manufacturing capabilities and prowess. Alcis Sports is known for its advanced apparel technology at attractive price points, and we are confident that this range will find great traction among football lovers of the country."
Alcis products are available in over 500 outlets across the country including all leading large format stores such as Lifestyle, Shopper Stop, Central, Globus and Sports Station and online retail websites and five exclusive brand stores at New Delhi, Mumbai, Kochi, Jaipur and Guwahati.