Last updated : March 18, 2025 2:21 pm
Allen Solly has created an immersive retail experience at Phoenix Marketcity, Bangalore, featuring a one-of-a-kind, larger-than-life handbag installation that is 27 feet in height and 30 feet in width.
Allen Solly has created an immersive retail experience at Phoenix Marketcity, Bangalore, featuring a one-of-a-kind, larger-than-life handbag installation as part of its latest handbag campaign, "Bag Your Stars."
Towering at 27 feet in height and 30 feet in width, this grand structure serves as both a stunning selfie spot and an interactive engagement zone for customers. A highlight of the installation is a claw machine, giving visitors a chance to grab miniature versions of Allen Solly handbags, making for a thrilling shopping experience.
The installation was unveiled by celebrated Tamil actress Ashika Ranganath, in the presence of media, influencers, and distinguished guests, offering visitors a unique blend of fashion and fun.
Speaking about the campaign, Richa Pai, Chief Business Officer, Allen Solly, said, "With ‘Bag Your Stars,’ we have seamlessly blended zodiac signs with fashion to create a highly personalized shopping experience. Our handbags are designed to be an extension of a woman’s personality, offering style, functionality, and a cosmic connection. This campaign celebrates the diversity of modern women and their ever-evolving lifestyle, ensuring they find a bag that truly resonates with them. The Phoenix Market City installation is a testament to our commitment to creating immersive brand experiences that go beyond conventional retail."
The ‘Bag Your Stars’ campaign is live across 135 Allen Solly stores nationwide and will run until March 31st,2025.