CK Israni Group brings UAE-based dessert brand MOISHI to India
By Retail4Growth Bureau | February 26, 2026
This debut in India is not just the launch of a new brand, but also marks the formal entry of premium mochi ice cream into India’s organised retail dessert segment.
CK Israni Group, a leading curator of premium global brands in India, has announced the expansion of its lifestyle segment with the introduction of MOISHI, the UAE’s cult-favourite Japanese confectionery brand, to the Indian market. This debut represents not just a brand launch, but the formal entry of premium mochi ice cream as an organised retail segment within the country’s evolving dessert landscape.
“India’s lifestyle and F&B sector is at an inflection point,” said Chandni Nath Israni, Co-Founder of CK Israni Group. “Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed and far more receptive to globally benchmarked formats. The market is no longer just experimenting with international concepts; it is ready to institutionalise them. MOISHI allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”
With MOISHI marking its India debut, CK Israni Group represents a new-age indulgence concept blending visual delight, craftsmanship, and experiential retail, a space that continues to see strong momentum among India’s evolving luxury consumers. “Rather than competing within saturated segments, the Group has demonstrated a consistent strategy of introducing globally benchmarked concepts and building them into structured categories domestically,” said the company statement.
With MOISHI, CK Israni Group is setting the standard for premium mochi ice cream in India, taking early leadership in a fast-growing segment among young, globally aware consumers, with launch locations and opening dates to be announced soon.
