By: N Jayalakshmi
Last updated : October 07, 2024 12:39 pm
“By the end of this month, we will have opened approximately 10 more stores, reflecting the rapid growth of our brand,” Hari Krishnan, GM/Head of VM at AZORTE, tells Retail4Growth as theTech-Fashion brand gets set to expand rapidly across various cities in time for the festive season and just had three new store openings, two in Bengaluru and one more in Guwahati.
AZORTE, positioned as India’s first tech-fashion brand, is on an expansion spree, aiming to leverage the on-going festive season in the country.
The brand recently opened stores across various cities including Anand, Vadodara, Surat, Udupi, and, most recently, Bengaluru. Over the last three days, the brand has opened three new stores, starting with Jayanagar and Garuda Mall in Bengaluru, and one more in Guwahati.
Speaking about the store launches, Hari Krishnan, GM/Head of VM at AZORTE, tells Retail4Growth, “As we prepare for India’s biggest festive season, AZORTE is committed to bringing a tech-driven, immersive shopping experience to even more cities. By the end of this month, we will have opened approximately 10 more stores, reflecting the rapid growth of our brand. These strategic openings underscore our dedication to meeting the evolving demands of the Indian consumer, offering a curated selection of high-fashion apparel, accessories, and innovative tech-enhanced shopping experiences.”
“With over 21 stores already operating successfully across India, AZORTE is well-positioned to redefine retail shopping and continue its journey as a game-changer in the fashion industry,” he adds.
With tech being a focus area, all AZORTE stores prominently feature dynamic screens that reiterate the brand narrative while adding an interactive edge to consumer experience. As Hari explains, “At AZORTE, our visual merchandising is designed to tell stories, not just showcase products. Every display is thoughtfully coordinated with our designers’ vision, helping customers connect with global fashion trends through curated collections. Each wall speaks a story that flows across categories, creating a seamless, elevated shopping experience for our fashion-forward customers.Our tech features – from digital highlights to smart trial rooms – enhance this experience, but it’s the storytelling in our displays that truly sets AZORTE apart.” The new stores carry forward the distinct brand identity combining tech-led interfaces with vibrant store displays.