Last updated : October 13, 2025 3:36 pm
AZORTE’s new store is packed with advanced digital innovations like smart trial rooms, interactive screens, RFID-enabled inventory, and self-checkout, creating a tech-driven shopping experience for customers.
AZORTE, Reliance Retail’s fashion and lifestyle brand, has announced the launch of its newest store at Phoenix Marketcity, Mumbai, bringing its cutting-edge neo-store experience to Mumbai’s style-conscious shoppers. Spanning 14,881 sq. ft., the store redefines what fashion retail can be, fusing technology, trend, and thoughtful design to create a space that’s as inspiring as it is inclusive.
The new AZORTE store at Phoenix Marketcity, Mumbai, features several first-of-its-kind digital retail innovations, enhancing the shopping experience and setting new standards in fashion retail.
With the launch of this store, AZORTE now operates 40 stores across India, continuing its rapid expansion across the country.
“AZORTE is more than a store, it’s a reflection of how today’s generation experiences fashion,” said Dhaval Doshi, Head of Marketing of AZORTE. “We’ve created a space that’s immersive, tech-enabled, and most importantly, welcoming. Our goal is to make every visit feel like a discovery, whether it’s a new trend, a new look, or simply a new way to express yourself.”
“We are delighted to welcome AZORTE to Phoenix Marketcity, Mumbai,” shared Vikas Shetty, Senior Vice President - Leasing & Retail Director of The Phoenix Mills Ltd. “The brand adds more energy to our thriving fashion portfolio - youthful, expressive, and very much in tune with the new-age shopper. AZORTE is also a significant addition to our retail mix and plays a key role in our ongoing expansion plans for the centre.”