On completing 123 years, the global shoe brand launched its TVC and unveiled its new positioning.
Rajeev Gopalakrishnan, President, Bata Emerging Markets, South Asia said, “Celebrating 123 years of iconic status, we are thrilled to share the new outlook of Brand Bata, which is a reflection of the modern Indian woman. The latest Indian TVC campaign of Bata - ‘Me. And comfortable with it.’ highlights the brand’s admiration for women in a very special way. Being one of the most recognised brands in India, we feel that it is important for us to have a point of view. Our research and insight reveal that the modern Indian women are comfortable with her choices, her emotions, her feminity and with challenging gender roles, in essence ‘comfortable in her own style & shoes’. The Bata fashion show today featured some of our most exciting collections, all painstakingly researched, designed and crafted to define comfort and style. We welcome India, to step into Bata and step out in style.”