BATA completes 123 years, unveils global brand manifesto

Celebrating the milestone of 123 years of Bata Shoe Organization, Alexis Nasard, Global CEO, unveiled Bata’s global brand manifesto positioned more towards new millennium as well as its inspiration - the modern woman of the world. The wide range of products displayed in the Bata Fashion event together with the new Indian women TVC presented a glimpse of the transformation in Bata’s image and product line.

Sharing the new brand positioning, Alexis Nasard (CEO, Bata Group) shared, "We have tried to associate our brand with one’s self confidence and self-esteem. Bata will focus more on women clients through its present and upcoming lines of collections. I'm proud and delighted to share the Bata Brand Manifesto - Me. And comfortable with it"

Rajeev Gopalakrishnan, President, Bata Emerging Markets, South Asia said, “Celebrating 123 years of iconic status, we are thrilled to share the new outlook of Brand Bata, which is a reflection of the modern Indian woman. The latest Indian TVC campaign of Bata - ‘Me. And comfortable with it.’ highlights the brand’s admiration for women in a very special way. Being one of the most recognised brands in India, we feel that it is important for us to have a point of view. Our research and insight reveal that the modern Indian women are comfortable with her choices, her emotions, her feminity and with challenging gender roles, in essence ‘comfortable in her own style & shoes’. The Bata fashion show today featured some of our most exciting collections, all painstakingly researched, designed and crafted to define comfort and style. We welcome India, to step into Bata and step out in style.”