Bebe re-enters India, plans expansion

The LA based brand has partnered with Mikaya Brands and opened their first accessories store at Ahmedabad’s Alpha One Mall.

Los Angeles-based apparel and accessories brand Bebe has recently re-entered the India market in partnership with Mumbai-based Mikaya Brands. With their first accessories store opening at Ahmedabad’s Alpha One mall spanning across 500 sq ft, Bebe will open about 15 more accessories stores and 10 apparel stores over the next 2 years. The store PMC has been executed by Mumbai-based independent PMC consultant Harshil Khichadia.

Bebe operated in India till about 2 years back with Mumbai-based international brands operating company Major Brands. The brand ran its retail operation in the country for about 3 years. Major Brands also operated American bridge-to-luxury brand Guess? for a few years in India and closed operations till the brand re-entered India independently late last year.