Bebe re-enters India, plans expansion

By Satarupa Chakraborty | April 22, 2019

The LA based brand has partnered with Mikaya Brands and opened their first accessories store at Ahmedabad’s Alpha One Mall.

Bebe Los Angeles-based apparel and accessories brand Bebe has recently re-entered the India market in partnership with Mumbai-based Mikaya Brands. With their first accessories store opening at Ahmedabad’s Alpha One mall spanning across 500 sq ft, Bebe will open about 15 more accessories stores and 10 apparel stores over the next 2 years. The store PMC has been executed by Mumbai-based independent PMC consultant Harshil Khichadia.

Bebe Bebe operated in India till about 2 years back with Mumbai-based international brands operating company Major Brands. The brand ran its retail operation in the country for about 3 years. Major Brands also operated American bridge-to-luxury brand Guess? for a few years in India and closed operations till the brand re-entered India independently late last year.

Guess’s first India store under FDI to come up in Chennai’s VR Mall

The brand plans to open 15 exclusive stores across key Indian markets by 2019.

Harshil Khichadia is now independent PMC

Khichadia kicks off his journey as independent Project Management Consultant after 15+ years of experience in the field.

Harshil Khichadia: Staying on top of the PMC game

Award winning Mumbai based project management consultant (PMC) Harshil Khichadia has carved a distinct space in retail project management by offering a complete bouquet of services, while leveraging their expertise in store design, planning and construction.

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