Last updated : December 11, 2017 2:01 pm
Products other than food items at these kiosks will use the same supply chain as the e-commerce companies
Under the Direct plan, franchise holders will run kiosks where consumers could
choose from Big Bazaar's catalogue. After placing an order, a customer will
have to pay the franchise operator. Big Bazaar Direct says it will deliver the
product in three to seven days.
Earlier, the group had run pilot projects in Nagpur, Amravati and other cities the Vidarbha region in
Maharashtra.
Big Bazaar expects to start about 1,000 such kiosks by the year-end, seeking to
expand to 10,000 virtual franchises in 2015. The company expects after a year,
each store will get orders worth Rs 4-5 lakh a month, said Vivek Biyani,
director of the group and heading the Direct plan.