By: Chanda Kumar
Last updated : January 23, 2019 7:42 pm
In the past year alone the company has seen over 300% growth and continues to grow by 10% on a month-on-month basis.
bigbasket offer three distinctive delivery models:
'Full service model' for planned buys; large orders, average of 25+ items, delivered in four slots in a day.
90-minute express delivery service; for quick shopping items such as milk, bread/dairy as well as top-up items such as fruits, vegetables and meats.
Specialty stores; for those who prefer to buy certain products from a local shop or of a particular brand.
bigbasket also has a strong line of private labels that contribute to 35% of the total sales, largely driven by their fresh produce, staples and FMCG brands. This is expected to grow to 40% by the end of this year. Some private labels that are popular among bigbasketeers include Fresho, BB Royal, BB Popular, Royal Organic, Tasties and HappyChef that offer products across categories such as dips, breads, cookies, premium chocolates, ready-to-eats, baby wipes and more.
To ensure the freshest produce, bigbasket sources 60% of its sales in the Fruits and Vegetables segment (18% of the total business) directly from farmers via several Collection Centers that they have built across the country. So when 'bigbasketeers'shop, they are directly helping farmers' incomes increase by 10-15%!
bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India's kirana stores into technology-enabled modern retail stores.
5 years into the business, bigbasket's average monthly customer spend has grown from Rs. 500 - 800 in December 2011 to Rs. 2000+. In the past year alone the company has seen over a 300% growth and continues to grow by 10% on a month-on-month basis.