Friday, April 17, 2026

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Chanda Kumar

“Pure & Sure aims to educate & build trust through its experiential retail format”

“Music & art will be an integral part of Loca Loka’s brand experience”

“Only EBOs can create immersive storytelling”

Suta to prioritise experience and profitability over rapid expansion

Digital Storytelling at retail: Hits & misses

Mapping D2C brands’ offline journey

Where global design meets local excellence

'A great combination of offline & online is strategically critical'

Beruru redefines outdoor living through experiential retail

How Uni Seoul bets big on ‘Cuteness Culture’ & Korean aesthetics

How The Bear House counts on online data to drive its offline expansion

How TechnoSport is counting on the EBO drive across Tier 2 & 3 markets

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