Presenting her topic 'Against all odds - Trends busting Shopper Marketing Strategies" at Pragati Maidan, New Delhi, Michelle Adams, Founder, Marketing Brainology pointed out the trends like creating deep consumer and shopper understanding, enlist emotional engagement through neuromarketing, personalize pricing & marketing content, allow shopping anywhere & anytime and creating immersive experiences through technology.
 
Michelle explained, "When neuromarketing is applied to brands and to retail, the customer experience and overall satisfaction are optimised. Great shopper marketing programs are relatable, inspiring, and engage consumers and shoppers in their brand stories.”
 
In her presentation, she also stressed on the fact that we are no longer constrained by physical spaces, brands need to create an experience across all channels. Shoppers are not making distinctions between online and in-store, and expect both to deliver the same quality experience.