Linen Club lands at Vegas Mall with a warm, minimalist store

Linen Club, one of India’s premium linen brands, has opened a new store at Vegas Mall in Dwarka. The store is located at Unit No. F-122 and spans an area of 523 sq ft. It brings a calm and classy shopping experience to the mall's fashion mix.

The space has a fresh and modern look, with white walls and a clean layout. There are no loud displays or over-the-top visuals. Instead, everything feels minimal and thoughtfully put together, right from the single mannequin which highlights a key look to the use of the brand’s signature colours throughout the store.

Linen Club has always been known for its premium and breathable linen, and this store makes that legacy feel even more personal. Shoppers can find everything from ready-to-wear outfits to linen fabrics for both men and women. To keep things engaging, small “Did You Know?” tags are placed across sections to share interesting facts about linen and how it is made.

On the tech side, a looping video inside the store tells more about Linen Club that creates an immersive but subtle digital experience. The lighting is soft and white, which makes the fabric stand out, and the checkout is simple and smooth.

Commenting on the store launch, Ravinder Choudhary, Vice President of Vegas Mall said, "We are delighted to welcome Linen Club to our family of premium fashion brands at Vegas Mall. Our aim is to offer shoppers the finest mix of style, innovation, and comfort under one roof. Linen Club’s reputation for sustainable and timeless fashion aligns perfectly with our vision to deliver exceptional retail experiences to our patrons in Dwarka and beyond."