Last updated : July 14, 2026 5:13 pm
The campaign is being promoted through a mix of digital channels, direct customer communication, and personalised in-store interactions to reach high-value customers across India.
C. Krishniah Chetty (CKC) Group, a luxury jeweller, has launched its 'Travel the World – Paris Edition 2026' campaign for premium jewellery buyers. Customers purchasing jewellery worth ₹15 lakh and ₹50 lakh or more between January 1 and December 31, 2026, will be eligible to participate in a lucky draw.
At the end of the campaign, 12 couples will be selected to receive an all-expenses-paid trip to Paris. According to the company, the initiative is part of its ongoing customer engagement programme, which has been running for over five years.
The initiative builds on the company's illustrious history of experiential campaigns. C. Krishniah Chetty (CKC Group) has previously designed ultra-exclusive domestic and international travel itineraries for its qualifying clients, ranging from exotic train journeys, private retreats in the Far East, to select cruises, to a rare Gorilla Tracking expedition in Uganda and private tours of the Grand Egyptian Museum (GEM) in Cairo.
“The philosophy behind the campaign is to offer our patrons unforgettable life experiences rather than focusing solely on commercial transactions. There is more to jewellery at C. Krishniah Chetty,” says Chaitanya V. Cotha, Executive Director of C. Krishniah Chetty Group. “We wish to make the luxury shopping journey profoundly exciting. For a heritage brand spanning over a century and a half, personalized engagement and deep-rooted relationships are the very core of our DNA.”
To maximize awareness among India’s elite collectors, the campaign is being rolled out via an omni-channel approach, combining targeted digital storytelling, private direct communications, and highly personalized in-store engagements. C. Krishniah Chetty’s specialized sales advisors are intimately guiding patrons through the curated eligibility process, ensuring the experience remains seamless and visible throughout their purchase journey.