Aukera raises Rs 90 Cr in fresh funding to accelerate national expansion
By Retail4Growth Bureau | July 13, 2026
Fresh funding will help Aukera accelerate its retail expansion after growing its company-owned store network from 13 to 35 locations nationwide.
Aukera, a lab-grown diamond jewellery brand, has raised ₹90 crore (over US$10 million) in fresh funding, led by existing investor Alteria Capital, along with InnoVen Capital, Lighthouse Canton and a leading bank. The raise comes less than twelve months after the company closed a US$15 million equity round led by Peak XV Partners, with participation from Fireside Ventures, Sparrow Capital, Prath Ventures and Alteria Capital — a pace of back-to-back institutional capital that reflects the strength of Aukera's growth trajectory and the confidence of lenders and investors alike in the underlying business. The company continues to strengthen its balance sheet as the category draws in India's largest players, including Titan with its lab-grown diamond brand Beyon.
That leadership is visible on the ground: in the year since its last raise, Aukera has grown from 13 to 35 company-owned stores, expanding beyond Bengaluru, Hyderabad and Delhi NCR into cities including Pune, Lucknow, Dehradun and Vizag — one of the fastest retail scale-ups in Indian fine jewellery, and a genuinely national footprint. The new capital will fuel the next phase of this expansion.
Aukera operates company-owned experience stores across the country and backs every purchase with assured buyback and exchange — the kind of guarantee that has traditionally separated enduring jewellery houses from the rest.
"This category will not be won on discounting — it will be won on trust, quality and brand," said Lisa Mukhedkar, Founder & CEO, Aukera. "This capital lets us take that promise to many more cities, faster."
"We believe this category will require the top player to invest at least ₹1,000 crore, as the mining industry resets to recognise the permanence of grown diamonds," said Kumar Saurabh, Co-founder, Aukera. "We are building the balance sheet and the business to be that player."
With the fresh capital, Aukera will accelerate store openings in new and existing markets, continue investing in design, product innovation and talent, and strengthen the omnichannel infrastructure that supports its retail engine.
