Last updated : June 26, 2018 5:09 pm
Strengthening its position as the largest chai retailing brand in the country, Chai Point unveils its 100th store in Bangalore with an interesting new menu. The company also announced AI-based face recognition billing for loyalty customers - a first-of-its-kind in Indian QSR sector.
Talking about the new store concept, Amuleek Singh Bijral, Co-founder and CEO, Chai Point, says, “The 100th store is an exciting milestone for us. It marks the beginning of a new and enhanced
The store follows the brand’s new design philosophy which is aimed at creating a warm, authentic and progressive space for young urban chai lovers to meet and socialise. While the contemporary indoor space feels cosy and relaxed, the outdoor open area is lush with greenery to highlight the company’s Clean Earth commitment.
Chai Point is India’s largest organised brand in the INR 1.5 lakh crore Chai market targeting 1 billion Indians. The average per capita consumption of the beverage is increasing at a steady rate of 20-30%. With the launch of its 100th store, Chai Point has evolved
The omni-channel company has stores, delivery and fresh-milk based dispenser platform called boxC as its operating channels. boxC, an IOT enabled dispenser has close to 2,000 active installations. Chai Point is also the country’s largest hot beverage delivery brand and recently delivered its 11th Lakh flask. Key to Chai Point’s multi-channel capability is its proprietary cloud-based platform called SHARK.