Last updated : July 11, 2019 3:22 pm
The new store of Good Earth’s brand Paro at The Chanakya, New Delhi, designed by Studio Lotus, is aimed at conveying spiritual well-being in a warm past-meets-the-present environment.
The décor is warm and minimal, a combination of old and new elements; bricks salvaged from a demolished 18th-century haveli, create a historic shell, while white walls and ceilings offer subtle contrast, introducing a sense of timelessness to the space, says Studio Lotus.
The idea, as the design studio says, is to craft a richly-layered environment for visitors to experience the brand’s vision of spiritual well-being. “The store re-imagines the traditional brand-user interface predicated on retail, and exemplifies the emergence of an alternative means of interaction with a brand: a curated set of multiple immersive experiences – consultancy, workshops, talks, therapy, and retail. It encourages visitors to pause, introspect, learn, and truly engage, creating a sanctuary amidst the humdrum of urban life,” according to Studio Lotus.
Read the detailed report in VM&RD August Edition.