Last updated : June 01, 2023 10:02 am
The American brand, a division of Levi Strauss & Co, which plans to leverage ace turtle’s omnichannel technology expertise to further penetrate the market, will be available in India by early 2024.
Commenting on the launch, Nitin Chhabra, Chief Executive Officer of ace turtle said, “We are excited to announce our long-term partnership with Dockers® in India, Bangladesh and Sri Lanka. Dockers® is a casual California lifestyle brand with a presence across the globe and we intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® products to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach, deep consumer understanding and investment into the brand will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”