Van Heusen Innerwear unveils flagship store in Bengaluru

Van Heusen Innerwear from the house of Aditya Birla Lifestyle Brands Ltd. has opened its flagship store in Jayanagar. The store now brings its complete range of high-performance innerwear for men and women under one roof.

The refreshed Jayanagar store is envisioned as a destination for today’s urban consumer. It showcases an elevated mix of innerwear, loungewear and athleisure that blends innovation with refined fits and everyday functionality. With engineered silhouettes and supportive essentials for women, alongside versatile, performance-led styles for men, the offering is designed to complement fast-paced lifestyles – from work to workout and beyond.

Spanning 1,500 sq. ft., the flagship store features a streamlined layout with distinct zones for men and women. The men’s assortment is tailored for a hybrid routine, combining ease of wear with performance-focused construction.

“Bengaluru represents a progressive and style-aware consumer base that values both innovation and comfort,” said Preeti Gupta, Chief Business Officer of Van Heusen Innerwear. “With our expanded Jayanagar store, we are deepening our engagement with the city and offering a more comprehensive retail experience. Innerwear today has evolved from a basic essential to a category driven by technology, fit, comfort and design. By bringing our men’s and women’s collections together in one destination, we aim to serve the modern consumer’s complete lifestyle needs.”