By: Smita Sinha
Last updated : May 09, 2019 12:08 pm
The 5500 sqft space called Experia is part of the fixture company’s facility and has adjustable lighting with false ceiling.
Talking about the idea behind the experience centre, Sundar Subramaniam, Managing Director, Dovetail Furniture said, “We created the space because what we felt was when the brands or retailers come to see the concept they need to see in an ideal condition. There is appropriate lighting and you feel you are looking at it in real situation rather than in a factory floor where brands or retailers won’t get the real idea.”
He further added, “For Marks & Spencer we have put the whole store together and gave them a demo of how the fixtures would look like at the store. It was a simulated environment with the right lighting, exactly how it would be at the store. The space is a part of the facility converted to an experience centre for brands and retailers. It was done in the beginning of 2018 financial year.”