FREECULTR bags'Store Concept of the Year' award
FREECULTR has bagged the ET Retail Awards for bringing digital connect to physical retail spaces in a step towards enabling seamless retail across physical and online channels
Premium Lifestyle Brand, FREECULTR has been awarded "Store Concept of the Yearâ€, for its innovation in retail at the Economic Times Retail Awards, held in Mumbai. Recognized for the brand's best practices and pioneering store concept, this prestigious accolade cements the position of FREECULTR as a thought leader in the retail sector.
Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, "Style, quality and innovation have always been the guiding forces behind FREECULTR. Even as we expand our presence through physical stores, it was essential to connect with our customers in our own unique way, digitally, which led to number of new exciting discoveries, like our TapShop App, providing a virtual extension to our physical store space. Being recognized by a prestigious platform like ET Retail Awards is a true testament to our innovation & continuing efforts.â€
Having launched operations in 2011, FREECULTR has been able to successfully execute an innovative digital physical store model that blends the tactility of a physical store with the efficiencies of the internet. With their recent store launches in New Delhi, Chandigarh and Noida, FREECULTR has implemented this first-of-its-kind hybrid, high tech approach of shopping, offering customers the best of both worlds - online convenience married with offline experience.
FREECULTR
Sandeep Singh
First Published : March 27, 2014 12:00 am