Go green or face the blues, says JadeBlue

As part of its World Environment Day initiative, the brand redesigned shopping bags showcasing long whales with a hard-hitting message that were given away across 20 stores for a week.

Ahmedabad based fashion clothing brand, Jadeblue took a unique eco awareness initiative to create awareness on World Environment Day by sending out a strong message through their shopping bags. The brand re-printed their bags showcasing long whales and a stark visual depicting a bleak future, driving home the need to control global warming.

These bags were distributed in 20 of their stores for a week, which was part of a 360-degree initiative that included OOH, print and digital. JadeBlue also distributed free saplings at their 20 stores across India.

The entire initiative was executed in association with a creative agency named Fresh Lime Soda. The brand has been rigorously spreading awareness about World Environment Day for the past 14 years.