Urban Jungle launches 1st exclusive store in Pune

Urban Jungle, the new-age travel gear brand known has opened its first-ever exclusive retail store at Phoenix Market City, Pune. “While the brand made its mark online, this move reflects a long-standing omnichannel vision recognizing that today’s consumers don’t shop in silos, but across touchpoints,” says the company statement.

“Even as a digitally-first brand, our approach has always been omnichannel,” says Tanisha Jatia, Brand Lead, Urban Jungle. “We understand that modern consumers browse online, purchase offline, or do the reverse. For us, luggage is a tactile product you want to feel the weight, test the product, and experience the design. From day one, we knew this had to be experienced in person, and that’s why we’re thrilled to bring our first exclusive store to life in Pune. We’ve built on the success of our digital-first model, grown through real-time feedback, and are now ready to offer the full Urban Jungle experience in-store.”

“Phoenix Market City, Pune, was a strategic choice for the store launch launch. With its aspirational retail crowd and a high arrival of design-conscious shoppers, it mirrors the brand’s core demographic,” informs the company.

The store offers an immersive brand universe with bold visuals, clean displays, and interactive layouts, inviting consumers to discover the full Urban Jungle range.

With a fast-growing community of modern travelers, Urban Jungle says it is on track to achieve ₹100 crore in annual recurring revenue and is actively scaling its offline presence. The brand plans to open 15+ exclusive brand outlets (EBOs) across key metros cities over the next 12 months.