Last updated : February 27, 2018 12:19 pm
The panel discussion on Digitizing the Store Experience, senior professionals from Future Group, Lifestyle International and Experiential Design Lab largely spoke on justifying the huge investment towards digitization of store environments.
Witnessing success in various omni-channel strategies (Clinck-N-Collect etc) at Lifestyle stores, Dwivedi said that what is strategy today, is bound to become a norm tomorrow. Involving lot of prototyping and testing of digitization, Future Group’s Kapoor said that ROI syndrome needs to be kept side while retail experience should take center stage. Echoing his opinion, Sehgal added that tech is taken as a medium today whereas it should be looked at as a medium to achieve experience and therefore, a complete change of culture is required. Gnanaolivu stressed on achieving ultimate convenience and flexibility through technology.