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“Growth in sales is not the only ROI you expect out of investment towards digitization of store environment”

By Satarupa Chakraborty | February 26, 2018

The panel discussion on Digitizing the Store Experience, senior professionals from Future Group, Lifestyle International and Experiential Design Lab largely spoke on justifying the huge investment towards digitization of store environments.

On the second day of In-Store Asia 2018, in the panel discussion, “Digitizing the Store Experience”, moderated by Surender Gnanaolivu, Senior Consultant, Retail Experience, along with fellow panel members – Sarvesh Dwivedi, VP- E-commerce and Omni-Channel, Lifestyle International, Vishal Kapoor, Group Chief Design Officer, Future Group, Anurag Sehgal, Founder Director and Principal Interaction Designer, Experiential Design Lab, iThink Interaction Design FZC, spoke on the trend, need and challenges pertaining to digital store environment.

Witnessing success in various omni-channel strategies (Clinck-N-Collect etc) at Lifestyle stores, Dwivedi said that what is strategy today, is bound to become a norm tomorrow. Involving lot of prototyping and testing of digitization, Future Group’s Kapoor said that ROI syndrome needs to be kept side while retail experience should take center stage. Echoing his opinion, Sehgal added that tech is taken as a medium today whereas it should be looked at as a medium to achieve experience and therefore, a complete change of culture is required. Gnanaolivu stressed on achieving ultimate convenience and flexibility through technology.

 

 

 

 

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