Last updated : May 31, 2018 5:09 pm
The lifestyle apparel-focused store is aimed at 18 to 35-year-olds who seek what the Harley-Davidson brand represents – authenticity, freedom and a form of self-expression
Earlier in 2018, Harley-Davidson Motor Company announced that it entered into an agreement with G-III Apparel Group Ltd for G-III to design and distribute Harley-Davidson lifestyle apparel throughout Asia. The collaboration, of which the Kolkata South City Mall store is an example, is in sync with Harley-Davidson’s long-term strategy
“The apparel line embodies Harley-Davidson’s history and American motorcycle culture, featuring unique details, stylish silhouettes and high-quality fabrics which allow customers to express their own distinct sense of style. This is a great way to start someone’s journey with our brand, even if they aren’t motorcycle riders just yet. We are very much optimistic about the Indian market and we hope that the customers here will like our range and merchandise. The stores of Harley-Davidson represents the legacy of the brand with a very contemporary look and feel,” shares Karen with Retail4Growth.