Himalaya ranks top in consumer engagement
This was one of the findings in a report by Simplify360, a leading social business intelligence firm. It also pointed to other interesting observations such as the social media presence and the value added services of organized players in the healthcare segment.
Emami Frank Ross, Trust Chemists and Druggists, Dialforhealth, Medica Health Shoppe
Pharmacy sector, being the second largest in the Indian Healthcare sector, constitutes institutional sales and non-institutional sales. While the Institutional sales happens through bulk deals of sourcing pharmaceuticals to health institutions, hospitals and nursing homes, the non-institutional sales happens through the retail stores. Thus retail stores play a vital role in acting as a sales channel for drugs to reach the consumers.
Indian retail pharmacy industry is mostly dominated by unorganized players though a few organized players have made their head way in to the industry. Most of the organized players have their strong presence regionally with some players eyeing a Pan India presence. We have come up with insights on social media presence of these organized players and the shopping behavior of consumers.
The following organized players were considered for analysis:
: The Himalaya Drug Company
Guardian Lifecare
MedPlus Health Services
Apollo Pharmacy
Religare Wellness
98.4°
Muthu Pharmacy
First Published : July 24, 2013 12:00 am