How HP Latex 700 W scaled output & opportunities for Life n Colors

For wall paper printing company Life n Colors, the need was as much about cost/time reduction, as it was about exploring new business opportunities. With the brand new HP Latex 700 W, Life n Colors managed to meet all these needs and in the process gained competition edge in the premium Indian wallpaper industry.

Time and cost optimisation while controlling waste - this tops the wish-list of anyone in the print service providing business. Thus any machine partner who enables all three is the best fit. In the case of Life n Colors, which is in the business of printing wall papers, that best fit happened in the form of HP Latex 700 W. 

Indeed, with the HP Latex 700 W,  Life n Colors managed to not only save cost and generate less waste, but also tap international markets. As Apourva Sharma, Owner - Life n Colors, says, while talking about the difference that HP Latex 700 W made to their business, “We save time and money, generate less waste, while protecting the environment, leading to potential savings of around 20 to 25 percent."

Indeed for PSPs (print service providers), one of the most crucial differentiators is quick around time. According to an IDC research report, up to 70% of large format print jobs need to be fulfilled within 48 hours of the time they are placed.  Added to this, is the need to curb wastes and being environmentally responsible. With the already existing challenge of maintaining profit margins, these requirements can add a lot of pressure.  What helps is a print partner who can play an enabling role. In the case of Life n Colors, it was HP Latex 700 W, which played that enabling role and what it enabled were very specific and critical: Expanding supply to over 70 cities and 7 countries and doubling revenue in 3 years. 

So what exactly are the factors that made a difference here? Well, the difference had to do with what HP Latex 700W brings to the table:

• Results that exceed customer expectations : HP White Ink enables the 700 W to print vibrant colors and bold blacks with zero color variation. This means delivering quality that surpasses customer expectations.
• Facilitating new opportunities: Being able to tap new opportunities with innovative new media solutions is one of the make or break factors in the PSP business. Thanks to Latex 700 W, Life n Colors was able to offer new and innovative media solutions and through that expand its business avenues.
• Green- friendly: HP Latex’s water-based, odorless, eco-certified inks that helped Life n Colors produce non-toxic prints that do justice to the needs of all stake holder - end customers, applicators, and most importantly, the planet!
• Speed and efficiency: Most importantly, efficient printing with low turnaround time helped Life n Colors expand its customer base. Essentially, what helped was that Latex 700 W matched their workflow, producing prints that were application-ready

The bottomline: Anything is possible with a dynamic solution like the Latex 700 W  - new applications, new media, new markets, and most importantly,  new customers and new business opportunities!