Last updated : November 21, 2025 4:00 pm
The retail solutions company has delivered nearly 90,000 sq. ft. of retail fit-outs with precision & pace in just 30 days for leading retail brands. Here’s a look at the company’s success formula.
“This Diwali didn’t just bring lights and celebration for WaveRider Marketing Solutions (WRMS); it marked a breakthrough month of scale, efficiency, and execution excellence,” says the team at WRMS, with pride while sharing an important milestone - delivering nearly 90,000 sq. ft. of retail fit-outs in just 30 days. “What was once an annual target for the company has now become a monthly benchmark,” they add.
The company attributes to a simple ethos: ‘Mindset is everything. Growth is a virtue of hard work and patience.’
Evolution of capability
Once covering 20,000–30,000 sq. ft. of retail space annually, WRMS is today capable of delivering nearly 90,000 sq. ft. per month, and has executed 2–3 lakh sq. ft. of retail spaces over the last two years.
In the last 30 days alone, the company has delivered 90,000 sq. ft. of space for leading brands:
Additionally, WRMS continues extensive SIS deployments, fixture rollouts, and standard installations, strengthening its pan-India retail presence.
Key factors
In a market where brands demand quick turnarounds and diverse design executions, precision, speed, and reliability are the differentiators. WRMS has built a delivery engine grounded in some key factors:
Further, speaking about challenges the team encounters, Naren and Hari, share, “Operational challenges are part of the retail landscape, but WRMS’ ability to consistently deliver high-volume outputs across formats is a testament to its team’s resilience and ownership.”
Looking Ahead
With expanded production bandwidth, stronger regional execution teams, and ongoing investments in process efficiency, WRMS is preparing for the next chapter of India’s retail growth. As Naren and Hari point out, “With rising incomes across India’s middle and upper-middle classes and the rapid retail expansion in Tier 3, 4, and 5 markets, the next two decades present unprecedented opportunities. As global trade dynamics shift, India is uniquely positioned to absorb growth, attract brands, and accelerate organized retail penetration. WRMS is building itself to be a key contributor to this wave—strengthening capabilities, expanding capacity, and evolving into a multi-category, multi-format execution partner for brands across the country.
WRMS essentially aims to:
The mission is clear: “To position itself as a reliable partner for brands seeking scale, consistency, and craftsmanship—delivered at pace.”
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