How WaveRider hit a new delivery milestone this festive season

“This Diwali didn’t just bring lights and celebration for WaveRider Marketing Solutions (WRMS); it marked a breakthrough month of scale, efficiency, and execution excellence,” says the team at WRMS, with pride while sharing an important milestone - delivering nearly 90,000 sq. ft. of retail fit-outs in just 30 days. “What was once an annual target for the company has now become a monthly benchmark,” they add.

The company attributes to a simple ethos: ‘Mindset is everything. Growth is a virtue of hard work and patience.’

Evolution of capability

Once covering 20,000–30,000 sq. ft. of retail space annually, WRMS is today capable of delivering nearly 90,000 sq. ft. per month, and has executed 2–3 lakh sq. ft. of retail spaces over the last two years.

In the last 30 days alone, the company has delivered 90,000 sq. ft. of space for leading brands:

• Iconic – 32,000 sq. ft.
• Cantabil – 15,000 sq. ft.
• Cashify – 1,000 sq. ft.
• Rare Rabbit – 12,000 sq. ft.
• Neo Travel – 2,000 sq. ft.
• Gant, Elle & TR – 5,000 sq. ft.
• Newme – 10,000 sq. ft.
• House FEF – 5,000 sq. ft.
• Airtel – 2,000 sq. ft.
• Carrier AC – 1,000 sq. ft.

Additionally, WRMS continues extensive SIS deployments, fixture rollouts, and standard installations, strengthening its pan-India retail presence.

Key factors

In a market where brands demand quick turnarounds and diverse design executions, precision, speed, and reliability are the differentiators. WRMS has built a delivery engine grounded in some key factors:

• Advanced manufacturing
• Streamlined QC processes
• Strict execution timelines
• On-ground discipline across geographies
• Naren Kashyap and Hari Jha, Co-Founders of WRMS, attribute the company’s performance to a mix of trust, discipline, and continuous learning, “Our growth is a reflection of the trust we’ve earned and the standards we continue to raise. Each project motivates us to deliver better, learn more, and expand our capabilities. Improvement for us is constant, and the vision ahead is limitless.”

Further, speaking about challenges the team encounters, Naren and Hari, share, “Operational challenges are part of the retail landscape, but WRMS’ ability to consistently deliver high-volume outputs across formats is a testament to its team’s resilience and ownership.”

Looking Ahead

With expanded production bandwidth, stronger regional execution teams, and ongoing investments in process efficiency, WRMS is preparing for the next chapter of India’s retail growth. As Naren and Hari point out, “With rising incomes across India’s middle and upper-middle classes and the rapid retail expansion in Tier 3, 4, and 5 markets, the next two decades present unprecedented opportunities. As global trade dynamics shift, India is uniquely positioned to absorb growth, attract brands, and accelerate organized retail penetration. WRMS is building itself to be a key contributor to this wave—strengthening capabilities, expanding capacity, and evolving into a multi-category, multi-format execution partner for brands across the country.

WRMS essentially aims to:

• Enhance its manufacturing infrastructure
• Accelerate rollout frameworks
• Deepen design–execution alignment
• Onboard more national and international retail brands

The mission is clear: “To position itself as a reliable partner for brands seeking scale, consistency, and craftsmanship—delivered at pace.”

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